Title research: Horror (Alef)
Website: https://www.artofthetitle.com/news/sxsw-2021-film-awards-title-design-finalists/
- What titles are displayed during the opening sequences? Star actors, producers, music executives, hair and makeup, wardrobe were the titles displayed in this opening sequence.
- What images are prioritized in the opening sequence? Images of bloody tools and sculptures were prioritized in this sequence.
- What connotations do these images carry? These images carry a harrowing and anxiety inducing connotation.
- How does the film establish a feeling of the genre from the outset? Darkness and slow music established the feeling of the genre from the outset.
- What strategies are used to ensure the film appeals to its target audience? Eerie music, slow pace and graphic imaging were strategies used to ensure the film appeals to its target audience.
- How has technology been used effectively? You want to consider camera angles, transitions and editing techniques. Editing techniques like zooming into bloody objects were used effectively in this sequence.
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